We value the importance of sustainable fashion, thus, we critically select fabrications with natural fibres to meet the brand’s standards and customer needs. Where possible, we source fabrics that are recyclable and biodegradable to minimise the use of harmful chemicals, excessive water, energy usage and waste to increase the sustainability of our products. Frequented fabrications such as cotton, cotton embroidery anglaise, embroidery silk cotton, viscose, linen and ramie have become signature choices for the manufacturing of high quality garments.

We favour fibres that are eco-friendly in their composition and construction. We actively source textiles that have the following criteria;

- Created using renewable resources
- Reduced energy and water input required in processing
- Less chemical usage and consequently less toxic to humans and the planet 
- Can be washed less frequently and at lower temperatures

FABRICATIONS

TENCEL

Regenerated f rom wood cellulose, obtained f rom sustainable tree farms - no old growth forests, genetic manipulation, irrigation, or pesticides are used. The chemicals used to treat Tencel are nontoxic. They are treated in a closed loop process in which almost 99% of the solvents used are recycled. This method of manufacturing received the “European Award for the Environment” by the European Union. Tencel, cotton is compostable and biodegradable.

RECYCLED POLYESTER

Is created from plastic PET bottles, such as clear plastic water bottles. These bottles that would otherwise end up in the ocean or landfill. Globally, 80 billion plastic bottles are produced annually and it takes 800 years for the plastic to biodegrade. Recycled polyester uses up to 53% less energy than normal polyester and reduces our dependence on petroleum - the main raw material used in polyester. Another benefit is that the garments created from recycled polyester can be recycled again and again with no degradation of quality, allowing us to minimize wastage. We acknowledge that micro plastics are released to the oceans when recycled polyester garments are washed so we advise a green dry clean or gentle hand wash with minimal water waste.

SUSTAINABLE ORGANIC COTTON

Utilizes non-genetically modified seeds, without the use of dangerous pesticides and chemicals, resulting in a healthier eco-system and environment. Importantly it uses 91% less water than regular cotton and produces less greenhouse emissions.

VISCOSE

Viscose is made from regenerated cellulose derived from the wood in trees. Our viscose has been sourced from renewable forests that are neither ancient or endangered.

CUPRO

Derived from cellulose and cotton linter (the ultrafine silky fibres that stick to the seeds of the cotton plant after it’s been ginned that would otherwise be waste). Cupro uses the same closed loop production method as Tencel where 99% of non-toxic chemicals are recycled.

LINEN

Linen is long lasting, recyclable and biodegradable. Linen leaves no waste and requires less energy, water and pesticide.

UPCYCLED

We strive to engage in low waste practices, with careful management of materials. We upcycle our own surplus fabrics and trims, that are re-used into new designs at the end of each season to be sold instore. By upcycling fabric, we aim to avoid manufacturing of new fabric and reduce landfill.

HEMP

Gentle on the earth, hemp is organic, renewable and biodegradable, requiring very little water and only a small amount of land to cultivate. Hemp doesn’t require pesticides or herbicides. Hemp is also hypoallergenic and antibacterial. This fabric has undergone testing to verify no use of chemicals harmful to human health and the environment.

SEACELL + MODAL BLEND

SeaCell contains seaweed. Seaweed is renewable and carbon neutral. Seaweed is rich in vitamins, antioxidants, amino acids and minerals, soothing itchiness and reducing inflammation. Modal is made from Beech trees that require very little water to grow. Modal is breathable and ultra-silky to touch.

RECYCLED LUREX YARN

Lurex yarn is a sustainable approach to offering garments a metallic shine. It is manufactured with post-consumer recycled Polyester, which comes from plastic bottle waste and pre-consumer recycled Polyamide or Rayon that comes from yarn waste.

ECO-LYCRA

Eco- lycra is a material created from pre-consumer Lycra fibre waste blended with virgin polymer to create spandex that can be used in denim products. Its production process incorporates 20% recycled content.

PRINTING AND DYING

DIGITAL PRINTING OVER SCREEN PRINTING

Digital textile printing eliminates a substantial amount of water and electrical energy required for rotary screen preparation, printing and clean up. Digital textile printing efficiently produces designs at run lengths as low as one yard of fabric without the need for screen changes and results in significantly less ink usage and waste relative to screen-printing. Taking into account the additional chemistry and chemical waste from screen production, printing digitally offers a greener advantage for printing.

BOTANICAL DYES

A gentle and ecologically sustainable alternative to synthetic dyes, botanical dying uses the natural colour in plants such as roses, blueberries and sunflowers. Alternatively, the synthetic dying procedure can produce pollutants and certain diazo dyes are carcinogenic.

OUR THREE PILLARS

OUR SOCIAL RESPONSIBLITY

GIVING BACK

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OUR GLOBAL FAMILY

ETHICAL TRADE

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OUR PREFFERED FIBRES

SUSTAINABILITY

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