A journey dreamed up many moons ago, MOS the Label was created in Sydney, Australia near the beaches of Bondi, by founder & mother, Natalie Dabscheck. MOS The Label is a contemporary lifestyle brand that exudes a modern bohemia for women with a free-spirit and effortless sense of style. 

Natalie envisioned a brand for women like her - crafting feminine pieces with a relaxed approach for real women to celebrate life.

MOS the Label’s history extends beyond its 2014 origins, evolving out of local label, Bebe Sydney, to now offer their own unique take on modern bohemian luxe whilst remaining true to their commitment to a future of natural fabrications, thoughtful design transcending seasons, and being a part of each stage of a woman's life.

From these humble beginnings, still based in Sydney, Australia today MOS is powered by a supportive team, lead by Natalie. Inspired by home and faraway places, MOS embodies the urban coastal woman. Known for its delicate detailing and effortless silhouettes, to honour authentic femininity and hold a nod to 70’s bohemian glamour.