MOS the Label was created in Sydney, Australia near the beaches of Bondi, by founder & mother, Natalie Dabscheck.
Extending beyond its 2014 origins, Natalie envisioned a brand for women like her - crafting feminine pieces with a relaxed approach for real women to celebrate life.
MOS exudes a modern urban bohemia, each collection is an opportunity for self-expression and, feminine, creative styling. Timeless in design - our collections are steeped in a global sensibility, growing, and going with you.
Made for your everyday, taking you from day to night. Texture, detail, and unapologetic uniqueness, that is signature MOS.
From these humble beginnings and still based in Sydney, today MOS is powered by an experienced team, led by
Natalie with a growing online presence and a supportive network of retailers around the world.