Supporting the community
MOS welcomed the opportunity to support Fashion Forward, a social enterprise that donates 100% of its proceeds to support the Jewish House crisis centre by making a donation of end of line, new clothing to their store.
We talk to one of the co-founders Nicole to find out more about this community led initiative and how you can get involved.
Can you tell us a bit about yourself and how you became involved in fashion forward?
About three years ago, Sharon came up with the concept of Fashion Forward and invited me to join her in creating something unique. We recognised our complementary skills and strengths and formed a dynamic team.
What began as a modest project collecting preloved clothes from friends and family has evolved into a nationwide social enterprise.
Fashion Forward is more than just a project; it's a personally rewarding experience, entirely volunteer-run, relying on community support to create a positive space for everyone involved. From our studio in Bondi Beach to our branded stickers and, of course, the clothing, everything has been generously donated.
What is fashion forward?
All proceeds, a full 100%, go to the Jewish House Crisis Centre, a non-denominational shelter for those experiencing homelessness that also offers a wide range of other support services to those experiencing personal crises.
Since 2020, Fashion Forward has saved tones of clothing items from ending up in landfills, raising funds to provide crisis care to women and children through Jewish House.
Fashion Forward is a labor of love, providing a guilt-free shopping experience in our Bondi Boutique, and online through Instagram. Customers not only get incredible clothing at affordable prices but also actively contribute to supporting women in crisis.
How can people get involved?
We also welcome visitors at our Bondi Beach store, open every Tuesday, Thursday, and Sunday from 12:30 pm to 3:30 pm.
Whether donating, buying, or visiting in person, everyone can contribute to our cause. We also have a number of volunteers who help pickup, sort, price, steam and sell these donated pieces.
We couldn’t do it without them.
One of our MOS brand values is ‘considered connection’ – through people, places and community. What does considered connection look like to you?
Our donors provide clothes, our shop space, and printing services, while customers contribute directly to our cause through their purchases.
This interconnected approach enables us to subsidise support for women and children in crisis, including rent, food, travel and mental health services, fostering a meaningful connection between clothing, people, and community.