IN CONVERSATION WITH
Gina from hencla
Founded in our hometown of Bondi, we chat to Gina about the inspiration behind the brand. Her successful boutique pop-up shop and how the community around Bondi has become a bit of a creative hub for small businesses.
Gina was kind enough to share some of her beautiful hand crafted pieces with us for our latest campaign Loveworn Trails and can be seen throughout the collection.
Tell us a bit about yourself –
The studio/pop-up houses a beading workshop, hencla collections along with a curation of products from around the world.
A holiday edit – handpicked from hencla's global friends / makers to inspire escapism + transport you there ~ wherever that may be.
Can you share your career beginnings and what drove you to pursue a career as a jeweller?
Hencla began as a side hustle for me, as my career background is graphic design. However lockdown and boredom drove me to delve into the magical world of beads.
Tell us about the hencla story
Describe your creative process, where do you draw inspiration from?
One of our MOS brand values is ‘considered connection’ - through people, places & community. What does considered connection look like to you?
Part of the hencla story is, jewellery that’s always looking for its next adventure…can you share with us some of your favourite things to do in Bondi?
Where to start!? The ‘Bondi bubble’ is a thing but that’s because there is so much on offer here. My absolute favourite thing is a daily pre-sunrise walk along the beach. You can’t beat it to kickstart the day physically and mentally. Then it’s shop, drink, eat repeat with some surfing in between. A few faves: sundowners at The Shop, gimlets at Totti’s or Lola’s. Gould street for a shop. For food – again The Shop, Da Orazio, Chloe’s or the Fish Shop are some go-to’s. Icebergs for fancy pants, hot tip – eat at the bar :) but there’s really so much more to choose from.