bondi roots
Take 5 with
Founder & Creative Director
Natalie Dabscheck
Our MOS home, Bondi. MOS the Label was founded in Sydney's Eastern Suburbs, by creative director & mother, Natalie Dabscheck.
Born in Sydney's Eastern Suburbs, Natalie has spent her life in the coastal suburb of Bondi and draws inspiration from her lifestyle and surroundings when designing each new season for the brand.
Growing up Natalie envisioned a brand for women like her - crafting feminine pieces with a relaxed approach for real women to celebrate life.
MOS the Label’s history extends beyond its 2014 origins. What started out as local label, Bebe Sydney, became the well-known brand Ministry of Style and through the natural evolution of Natalie’s life and the growth of our customer, has evolved into what is today MOS the Label.
Born in Sydney's Eastern Suburbs, Natalie has spent her life in the coastal suburb of Bondi and draws inspiration from her lifestyle and surroundings when designing each new season for the brand.
Growing up Natalie envisioned a brand for women like her - crafting feminine pieces with a relaxed approach for real women to celebrate life.
MOS the Label’s history extends beyond its 2014 origins. What started out as local label, Bebe Sydney, became the well-known brand Ministry of Style and through the natural evolution of Natalie’s life and the growth of our customer, has evolved into what is today MOS the Label.
We take 5 minutes with Natalie where she shares her favourite spots in Bondi.
THE BEST PLACE
TO GET COFFEE – Shuk Bakery
TO WALK – Bondi to Bronte
TO LOOK AFTER YOURSELF – Mind Body Life
TO GET COFFEE – Shuk Bakery
TO WALK – Bondi to Bronte
TO LOOK AFTER YOURSELF – Mind Body Life
.
TO EAT – Totti's
TO DRINK - Taqiza Bondi
TO TAKE IN THE VIEW – Bondi Beach
Ahead of our new season collection - Hemera launching online we captured Nat wearing some of her new favourite styles.
Follow the link for a preview of our Spring collection.
Follow the link for a preview of our Spring collection.
