The story began when a fun loving young woman decided to embark on a journey dreamed up many moons ago. Created near the idyllic Bondi Beaches in Sydney, Australia, by Natalie Dabscheck, she envisioned a brand for women like her who want to be reminded that women are beautiful no matter their age, shape or race. MOS the Label’s history extends beyond its 2014 origins, evolving out of local label, Bebe Sydney, to now offer their own unique take on bohemian luxe whilst remaining true to their commitment to embrace all walks of life. From these humble beginnings, Natalie is now a mother of two, still committed to providing mothers and women like her with a brand that continues to grow and evolve throughout the years celebrating each stage of a woman’s life with enduring pieces that honour authentic femininity. Still based in Sydney, Australia, MOS is powered by a supportive team, lead by Natalie and grounded by a mutual desire to ethically and consciously create pieces for real women to celebrate life.